So you have sweated through the past several months, wrung your creative juices dry and finally, there it is - your first web site uploaded into cyberspace - for all to rhapsodize over. But the days turn to weeks and you realize with a sinking feeling that far from being showered with accolades, no one knows about your site, except of course for family and friends and what is more important, it looks like no one ever will. So what do you do? You have two options - you can give up or you can go on because if you use this first website that you have created as a springboard to mastering the ins and outs of succeeding online, there needs to be no limit to what you can do with your new-found knowledge...
The first mistake that any newcomer to website creation makes is thinking that if he/she builds an excellent site, success immediately follows. Yes, the location should indeed have any information relevant to whatever its central theme is, the graphics should be attractive and it should be user friendly. But that is just the beginning. The next part is the hardest and the most frustrating and yet it can be the most rewarding. It is the particular promotion of your site, in other words, selling it to the vast masses who surf the internet every day. Whether your site deals with products - physical or digital, services or plain information, whether the content is free or has got to be purchased, unless it involves the attention of those who would benefit from it, it might just as well have remained just an idea unborn.
The dynamics of a successful website are easy to know - High Page Rank when indexed by Google, Yahoo or any of the most search engines results in a greater amount of TRAFFIC to your site, and therefore the more the traffic, the upper the page rank. How do you get high page rank on Google or Yahoo? Let us look at a few options:-
Build Links - Link building is an important part of ranking high in the search engine indexes. Search engines like Google base the importance of your internet site on the number of links that time to you. There are two types of links, reciprocal and one way. Reciprocal links are when you swap your link with someone else's website. You link to their web site and they link to yours. While this will help your ranking, most internet sites rate a method links as being far more important. One way links are those from a web site that point to your site but you do not link to theirs.
Find Good Niches - There are plenty of great topics on the internet, but many are oversaturated. Why compete with 10 million internet sites, once you can compete with only 10,000. Choose a niche that will draw visitors to your site. If you've got to compete with many other internet sites, your chance of success is going to below.
Calculated Use of Keywords - Using keywords judicially on each web page enables the search engines to index your site faster provided that the keywords are not simply generic but targeted to the specific content of your web pages as well as to what the visitor is looking for when he/she comes to your site. The use of excellent keyword tools helps narrow the keywords that are relevant to the contents of your sites.
Web Content - they assert that content is king. Those websites that have much freshly updated content can expect to ascertain many program spiders visit their internet sites. Search engines want to give their customers information that they need, this comes down to content. The more good content you have, the better the odds of attracting search engine spiders and rating high in the search engine rankings.
Article Writing - Writing articles and weblogs (blogs) are relatively easy ways of getting name recognition and building trust and loyalty between you and your readers also as getting links to your site and adding fresh content thereto. You can write articles on any subject, preferably one that's relevant to your site and submit them, freed from charge, to varied article directories from where they're picked up by those looking for content for their own sites.
Blogs - Blogging is almost instant publishing of content to an internet site. It provides a strong mode of interaction together with your visitors as they will discuss your entries and because the author of the blog you'll prefer to publish them alongside your own writing. You can also link to other blogs that interest you and that they can link back thus increasing the number of tourists reading your articles. Blogs are easy to install and usually free. There are also services such as Blogger.com and Typepad that can host your blog for free, though some sites do charge a hosting fee...
The first mistake that any newcomer to website creation makes is thinking that if he/she builds an excellent site, success immediately follows. Yes, the location should indeed have any information relevant to whatever its central theme is, the graphics should be attractive and it should be user friendly. But that is just the beginning. The next part is the hardest and the most frustrating and yet it can be the most rewarding. It is the particular promotion of your site, in other words, selling it to the vast masses who surf the internet every day. Whether your site deals with products - physical or digital, services or plain information, whether the content is free or has got to be purchased, unless it involves the attention of those who would benefit from it, it might just as well have remained just an idea unborn.
The dynamics of a successful website are easy to know - High Page Rank when indexed by Google, Yahoo or any of the most search engines results in a greater amount of TRAFFIC to your site, and therefore the more the traffic, the upper the page rank. How do you get high page rank on Google or Yahoo? Let us look at a few options:-
Build Links - Link building is an important part of ranking high in the search engine indexes. Search engines like Google base the importance of your internet site on the number of links that time to you. There are two types of links, reciprocal and one way. Reciprocal links are when you swap your link with someone else's website. You link to their web site and they link to yours. While this will help your ranking, most internet sites rate a method links as being far more important. One way links are those from a web site that point to your site but you do not link to theirs.
Find Good Niches - There are plenty of great topics on the internet, but many are oversaturated. Why compete with 10 million internet sites, once you can compete with only 10,000. Choose a niche that will draw visitors to your site. If you've got to compete with many other internet sites, your chance of success is going to below.
Calculated Use of Keywords - Using keywords judicially on each web page enables the search engines to index your site faster provided that the keywords are not simply generic but targeted to the specific content of your web pages as well as to what the visitor is looking for when he/she comes to your site. The use of excellent keyword tools helps narrow the keywords that are relevant to the contents of your sites.
Web Content - they assert that content is king. Those websites that have much freshly updated content can expect to ascertain many program spiders visit their internet sites. Search engines want to give their customers information that they need, this comes down to content. The more good content you have, the better the odds of attracting search engine spiders and rating high in the search engine rankings.
Article Writing - Writing articles and weblogs (blogs) are relatively easy ways of getting name recognition and building trust and loyalty between you and your readers also as getting links to your site and adding fresh content thereto. You can write articles on any subject, preferably one that's relevant to your site and submit them, freed from charge, to varied article directories from where they're picked up by those looking for content for their own sites.
Blogs - Blogging is almost instant publishing of content to an internet site. It provides a strong mode of interaction together with your visitors as they will discuss your entries and because the author of the blog you'll prefer to publish them alongside your own writing. You can also link to other blogs that interest you and that they can link back thus increasing the number of tourists reading your articles. Blogs are easy to install and usually free. There are also services such as Blogger.com and Typepad that can host your blog for free, though some sites do charge a hosting fee...
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