14 Rules to Abide By For Search Engine Traffic
If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.
1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and therefore the least popular keywords are program traffic starved.
Select a dozen keywords and key phrases from the center of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you're researching your keywords, check your competitors by doing an inquiry during a few popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' URLs and other information because you don't want to waste your time doing the same search again in the near future...
2. Use the keywords you chose into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the HTML source of the web page. You will see the meta elements.
The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by a comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.
3. Use the keywords in your title tag. The text you employ within the title tag appears within the title bar of the online browser. The title tag should be but 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.
The title tag and your meta description may find yourself in many program listings. So, spend some time to form these two elements interesting, meaningful, and relevant to your site.
4.Using the page's keywords in the top heading (h1) tags. Use one keyword (or a key phrase) for every h1 tag. Use these h1 tags for the headings of your contents..
5. within the home page content, use bold, using the strong Html element, to spotlight a number of your keywords.
6. Italicize some of the keywords on your page.
7. Using the keywords in alt picture tags. You should always use the alt tag for all images.
8. Encourage others to use the keywords for text anchors once they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases, and provides it away for link exchanges.
9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.
10. If you're using PHP or asp or the other web programing language for your dynamic website, make your URL program friendly using URL rewrite techniques. Search the phrase URL rewrite in Google to understand more about URL rewrite.
11. Don't use frames in your web pages. Lots of search engines won't crawl framed pages. For an inquiry engine spider to crawl a page, you would like a clickable URL. When you use a frame, the target URL is not clickable...
12. Avoid fancy Javascript menus. If you use a Javascript menu, provide an HTML text menu with clickable links at the bottom of your web page. Use include files for Javascript.
13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Do not use meta refresh or any other tricks in Javascript. Search for the phrase 'search engine friendly 301 redirect' during a program to urge more information on this subject.
14. If you employ flash during a page, provide an HTML version of the page and conceal the flash page from the program crawler employing a robots.txt page.
Keep in mind these simple rules whenever you would like to launch an internet site. Spending a couple of days upfront within the preparation of your site can pay off within the end of the day with better program rankings
If you are setting up a website, follow these simple rules to improve search engine rankings of your site. You can also follow these techniques if your website is not ranked high in search engines for certain keywords. Concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site that will have multiple high ranking pages.
1. Find keywords (or key phrases) relevant to your website. Go to the overture keyword selector tool (type key phrase overture inventory in Google) and check the popularity of the keywords you want to use. Avoid highly popular keywords. Highly popular keywords are very competitive and therefore the least popular keywords are program traffic starved.
Select a dozen keywords and key phrases from the center of the list. This is a very important exercise and you should spend at least a couple of hours, if not more, researching different keywords. While you're researching your keywords, check your competitors by doing an inquiry during a few popular search engines like Google, Yahoo, etc., using those keywords. Keep a record of your competitors' URLs and other information because you don't want to waste your time doing the same search again in the near future...
2. Use the keywords you chose into the meta tags of your home page. Meta tags are located in the head section of a web page. Go to one of your competitor's website and select View and then Source from your web browser's menu to view the HTML source of the web page. You will see the meta elements.
The two important meta tags are keywords and description meta tags. Don't leave them blank. You can list your keywords, separated by a comma, in the keywords meta tag. Construct a catchy description using your keywords for the description meta tag.
3. Use the keywords in your title tag. The text you employ within the title tag appears within the title bar of the online browser. The title tag should be but 64 characters long. Again, the key is to use a meaningful title using the keywords. Don't just make a laundry list of your keywords for the title tag.
The title tag and your meta description may find yourself in many program listings. So, spend some time to form these two elements interesting, meaningful, and relevant to your site.
4.Using the page's keywords in the top heading (h1) tags. Use one keyword (or a key phrase) for every h1 tag. Use these h1 tags for the headings of your contents..
5. within the home page content, use bold, using the strong Html element, to spotlight a number of your keywords.
6. Italicize some of the keywords on your page.
7. Using the keywords in alt picture tags. You should always use the alt tag for all images.
8. Encourage others to use the keywords for text anchors once they link back to your site. Better yet, publish your own short link text with keyword anchors, bold and italicized key phrases, and provides it away for link exchanges.
9. If possible, use the keywords in your domain name. Try different arrangements of the keywords to come up with an available domain name that you can register.
10. If you're using PHP or asp or the other web programing language for your dynamic website, make your URL program friendly using URL rewrite techniques. Search the phrase URL rewrite in Google to understand more about URL rewrite.
11. Don't use frames in your web pages. Lots of search engines won't crawl framed pages. For an inquiry engine spider to crawl a page, you would like a clickable URL. When you use a frame, the target URL is not clickable...
12. Avoid fancy Javascript menus. If you use a Javascript menu, provide an HTML text menu with clickable links at the bottom of your web page. Use include files for Javascript.
13. Provide 301 redirections if you move your pages or domain after they have been indexed by the search engines. Do not use meta refresh or any other tricks in Javascript. Search for the phrase 'search engine friendly 301 redirect' during a program to urge more information on this subject.
14. If you employ flash during a page, provide an HTML version of the page and conceal the flash page from the program crawler employing a robots.txt page.
Keep in mind these simple rules whenever you would like to launch an internet site. Spending a couple of days upfront within the preparation of your site can pay off within the end of the day with better program rankings
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