SEO Off-page Optimizing
Off-page optimizing is to possess links that come to your site. You hear internet marketers mention having links point to their website or to a specific website . Optimizing your website off-page makes it more useful as other websites are connecting to yours.
When trying to find sites to link back to your site, search for sites having a better page ranking than yours and are associated with your site in how . Higher-ranked sites help up your page ranking quite lower- ranked sites. Although, almost any site that links to your site are going to be a plus.Links of that kind are called one-way connections.
Another type of link is a reciprocal link. A reciprocal link is linking back to the other website that is linking to you. Make certain the other website retains your link on their site.If your connection is disabled, ask them to reinstate it.On the opposite hand, you'll remove their link from your site..SEO Off-page Optimizing
In addition, set up a trade links page. When you do, it should contain pages that are sub-categories (i.e. marketing, investing, real estate). By doing this, it is much easier for you to maintain the list of links. The other reason is that you do not want to have over 20 outbound links on any given page. What do I mean by outbound links? An outbound link is any link that points to any web page that is not part of your website.
Indexed pages verses ranked pages
There is a difference between having your website or website indexed verses ranked. To have your website indexed; search engines crawl your site a minimum of once, realize your site, and insert your URL into their index of web sites to crawl.
One of the easiest and fastest ways to have your site indexed is to include your URL in a message on a blog or forum that has a lot of traffic. Another way, although it is slower, is to submit articles and press releases.
Page rank is harder to come by. Three things determine the page ranking of your site: use of keywords within the content of your site; what percentage sites link back to your site and therefore the quality of those sites (link popularity); and therefore the text that these sites have wont to link to you (anchor text).
When your site features a page rank, it always means you're receiving a good amount of traffic and are build up what's called back links. Back links come when another site puts your link on their site. If, in the least possible, you would like to link with sites that have a page ranking of three or above.
Things to stay away from
Here are some things that can get you banned from search engines:
* Hidden text o This is when you make the font color the same as the background color so that your customers are not able to see the wording. A way to check if sites are doing this is to press (Ctrl A). You could hide keywords in the body of your web page and no one will see them. You could also put other content on the page that nobody would see but the search engines..SEO Off-page Optimizing
* Hidden links o This is the same thing as hidden text only you do it with links. Let's say on your squeeze page you want to put a link to another page on your website, but you don't want anyone to go there, for whatever reason. This would be an example where you'd hide the link and run an opportunity of getting your site banned from the search engines.
* Keyword stuffing o Keyword stuffing is using the exact same keyword repeatedly and in your alt tags, Meta tags, and title tags. This practice could get you banned from search engines. If you use your keywords in these tags and they are not repeated more than three times in each tag, you should be fine.
* Page cloaking o A cloaked page may be a page created to be invisible to the regular visitor of your website. The cloaked page contains code in it to detect when an enquiry engine spider comes on the location . The spider is diverted to the present cloaked page, which is about up to form your site appear as if one thing to an enquiry engine so as to extend your search engine position on searches. What your customer sees is something entirely different.
* Doorways or bridge pages o Doorway or bridge pages use the same concept as a cloaked page, but usually are located at different web hosting companies.
* Link Farms o Link farms are "black hat" (taboo). Link farms are sites that contains links to other sites and advertising of some sort. Their main goal is to provide a link to other sites and make money off advertising. There is usually no valuable content in the least on these sites.
Off-page optimizing is to possess links that come to your site. You hear internet marketers mention having links point to their website or to a specific website . Optimizing your website off-page makes it more useful as other websites are connecting to yours.
When trying to find sites to link back to your site, search for sites having a better page ranking than yours and are associated with your site in how . Higher-ranked sites help up your page ranking quite lower- ranked sites. Although, almost any site that links to your site are going to be a plus.Links of that kind are called one-way connections.
Another type of link is a reciprocal link. A reciprocal link is linking back to the other website that is linking to you. Make certain the other website retains your link on their site.If your connection is disabled, ask them to reinstate it.On the opposite hand, you'll remove their link from your site..SEO Off-page Optimizing
In addition, set up a trade links page. When you do, it should contain pages that are sub-categories (i.e. marketing, investing, real estate). By doing this, it is much easier for you to maintain the list of links. The other reason is that you do not want to have over 20 outbound links on any given page. What do I mean by outbound links? An outbound link is any link that points to any web page that is not part of your website.
Indexed pages verses ranked pages
There is a difference between having your website or website indexed verses ranked. To have your website indexed; search engines crawl your site a minimum of once, realize your site, and insert your URL into their index of web sites to crawl.
One of the easiest and fastest ways to have your site indexed is to include your URL in a message on a blog or forum that has a lot of traffic. Another way, although it is slower, is to submit articles and press releases.
Page rank is harder to come by. Three things determine the page ranking of your site: use of keywords within the content of your site; what percentage sites link back to your site and therefore the quality of those sites (link popularity); and therefore the text that these sites have wont to link to you (anchor text).
When your site features a page rank, it always means you're receiving a good amount of traffic and are build up what's called back links. Back links come when another site puts your link on their site. If, in the least possible, you would like to link with sites that have a page ranking of three or above.
Things to stay away from
Here are some things that can get you banned from search engines:
* Hidden text o This is when you make the font color the same as the background color so that your customers are not able to see the wording. A way to check if sites are doing this is to press (Ctrl A). You could hide keywords in the body of your web page and no one will see them. You could also put other content on the page that nobody would see but the search engines..SEO Off-page Optimizing
* Hidden links o This is the same thing as hidden text only you do it with links. Let's say on your squeeze page you want to put a link to another page on your website, but you don't want anyone to go there, for whatever reason. This would be an example where you'd hide the link and run an opportunity of getting your site banned from the search engines.
* Keyword stuffing o Keyword stuffing is using the exact same keyword repeatedly and in your alt tags, Meta tags, and title tags. This practice could get you banned from search engines. If you use your keywords in these tags and they are not repeated more than three times in each tag, you should be fine.
* Page cloaking o A cloaked page may be a page created to be invisible to the regular visitor of your website. The cloaked page contains code in it to detect when an enquiry engine spider comes on the location . The spider is diverted to the present cloaked page, which is about up to form your site appear as if one thing to an enquiry engine so as to extend your search engine position on searches. What your customer sees is something entirely different.
* Doorways or bridge pages o Doorway or bridge pages use the same concept as a cloaked page, but usually are located at different web hosting companies.
* Link Farms o Link farms are "black hat" (taboo). Link farms are sites that contains links to other sites and advertising of some sort. Their main goal is to provide a link to other sites and make money off advertising. There is usually no valuable content in the least on these sites.
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